WBC Rebrand
Branding, Sports Design
For my rebrand of the World Boxing Council, I set out to modernize one of boxing’s most historic and globally respected organizations. This project introduces a contemporary visual identity system—including new primary and secondary logos, wordmarks, and supporting graphic elements—designed to reflect the organization’s prestige and strength. The updated system creates visual cohesion across events, titles, broadcast, and merchandise while honoring the tradition and global authority the WBC represents.
My new WBC logo modernizes the organization’s historic identity with a cleaner, more streamlined approach. While the original mark emphasized intricate belt details and global symbolism, this redesign centers on a bold champion silhouette framed within a unified crest, highlighting strength and authority. The refined green and gold palette honors the iconic belt, while simplified linework and a structured wordmark create a cohesive, contemporary system rooted in tradition.
