Cappotto: Brinda con Eleganza
Branding, Package Design
LOCALLY SOURCED Issue 04 Honorable Mention
AIGA Flux Packaging Finalist
Benvenuto in Cappotto! A brand I developed for a new line of refreshing canned cocktails, not only giving you the signature refreshing tastes of Italian mixology, but also the prominent styles of the mid-century wardrobe. I took much of my inspiration from mid-century Italian fashion, from the vintage suit jacket pinstripes down to the suspenders and classic undershirts of the time. and graphic design, resulting in a distinctive collection that blends vintage elegance with modern appeal.
My logo took inspiration from classic Campari Soda bottle caps to keep the appeal of vintage Italy, but I merged that with a contemporary set of typefaces to give something that showcases the modernization of these classical peripherals. I then paired that with a custom icon in the center to demonstrate how this fits into the idea of Italian fashion meeting mixology.
The can labels are all equipped with the classic pinstripe design of many of the overcoats of mid-century Italy to play into the brand name "Cappotto." Each flavor is given a unique, vibrant colorway to demonstrate the iconic visuals of the beautiful Italian cocktails that we all know and love, ranging from the bright, effervescent yellow of the Limoncella Spritz to the much deeper, blood red to deep crimson hue of the Classic Negroni.
