Rolling Dough: Belt bakery
Branding, Restaurant Design
Welcome to Rolling Dough: Belt Bakery! A concept restaurant I developed that merges the warmth of a modern bakery with the dynamic, interactive flow of a sushi conveyor belt, creating an engaging and visually driven dessert experience. Rolling Dough brings together the comfort of freshly baked goods with the movement and excitement of a revolving service style, resulting in a playful and memorable destination for dessert lovers.
My logo system centers around a playful donut mark that captures the warmth and motion of the brand. I used bold, rounded typography within a circular badge to reinforce the conveyor-belt concept through its continuous form. I then paired that with a vibrant, candy-inspired outer ring to add a sense of energy and movement, along with simplified secondary and icon versions to ensure the mark works across signage, packaging, and digital applications.
