Gelato Gala
Branding, Event Design
Gelato Gala is an event concept I developed centered around ice cream, designed to celebrate flavor, creativity, and community in a fun and immersive atmosphere. For this, I created a one-stop destination for ice cream enthusiasts, giving patrons the perfect excuse to explore and try as many flavors as possible. The result is a lively experience that brings people together through the shared joy and variety of ice cream.
My logo system is built around a playful ice cream mark that captures the charm and indulgence of the event. I created a primary scoop icon featuring the “GG” monogram to establish a recognizable centerpiece for the brand. I then expanded the identity with alternate color variations and stacked compositions to allow it to flex across different applications, pairing it with supporting icons like the multi-scoop cone and scooper to reinforce the immersive, dessert-centric atmosphere.
