DURABOOST
Branding, Beverage/Package Design
Instructor: Matthew J. McGlynn
Institution: Tyler School of Art and Architecture
Branding, Beverage/Package Design
Instructor: Matthew J. McGlynn
Institution: Tyler School of Art and Architecture
Duraboost is a performance-focused supplement brand that delivers efficient, on-the-go nutrition for active lifestyles. Built around the idea of total-performance fuel, Duraboost combines the intensity of gym culture with a structured, sports-science-driven visual system. Drawing inspiration from strength training environments, molecular structures, and data-driven performance, the brand emphasizes precision, functionality, and clarity.
The Duraboost logo was designed to feel bold, structured, and performance-driven. The custom wordmark uses sharp, geometric forms to convey strength and precision, while maintaining strong legibility across different applications. The hexagonal symbol paired with the wordmark reinforces the brand’s connection to science and formulation, while the internal chevron-like form suggests movement and progression. Together, the logo system is both distinctive and versatile, allowing it to function clearly across packaging, digital, and environmental applications.
