DURABOOST
Branding, Beverage/Package Design
Instructor: Matthew J. McGlynn
Institution: Tyler School of Art and Architecture
Branding, Beverage/Package Design
Instructor: Matthew J. McGlynn
Institution: Tyler School of Art and Architecture
This project presents Duraboost as a theoretical brand built around the idea of “total performance fuel.” It directly addresses three core priorities for fitness-focused consumers: muscle output, joint integrity, and recovery. By incorporating functional ingredients such as creatine, collagen peptides, and magnesium, Duraboost allows users to tailor their drink to their specific needs. Whether enhancing strength, supporting joint health, or accelerating recovery, consumers can customize their formula — eliminating the need for multiple supplements while optimizing their performance in a single, adaptable beverage.
The Duraboost logo was designed to feel bold, structured, and performance-driven. The custom wordmark uses sharp, geometric forms to convey strength and precision, while maintaining strong legibility across different applications. The hexagonal symbol paired with the wordmark reinforces the brand’s connection to science and formulation, while the internal chevron-like form suggests movement and progression. Together, the logo system is both distinctive and versatile, allowing it to function clearly across packaging, digital, and environmental applications.
